PRESS
RELEASE
MARCH 2002
AGREEMENT WAYWARDXS - RIN, RADIO ITALIA NETWORK
AND MIDAS INTERACTIVE ENTERTAINMENT
WAYWARDXS Entertainment S.R.L,
one of the Italy's leading independent interactive
development companies, has signed an agreement with
RIN, RADIO ITALIA NETWORK, the Broadcasting radio
network of Sper group, to promote the videogame
GIANLUCA VIALLI'S EUROPEAN MANAGER (PC Cdrom).
The game, endorsed by former player
of Sampdoria, Juventus, Italy as well as manager
of Chelsea and Watford, represent the latest evolution
in the football management game arena.
Impressive graphic design together with a revolutionary
match observation system will enable users to get
the same inputs of a real coach and at the same
time to be able to view a perfectly recreated environment
where the matches are played.
Claudio Giacopazzi (Waywardxs Director)
: "We are very happy with the agreement reached
with RIN as they are the right parner to be able
to exploit our product to a mass audience. RIN enjoyed
this product and they wished to be part of it from
the very first time. Thanks to RIN's co-operation,
users will be able to hear a special voice commentary
recordered by ANGELO "PIZZUL" PINTUS.
He is one of the most famous italian voice of the
Milan based radio thanks to the broadcasting program
"La Compagnia delle Fave" and the voice
imitation of TV football commentator Bruno Pizzul.
RIN will also play a key role in the italian launch
of the title : a massive 2 months on air advertising
campaign has been planned in the best audience hours
of the day. Every promotional moment will give radio
listeners the chance to win a copy of the game,
too ! "
This agreement enables WAYWARDXS
to reach a growing audience and to help put company
on the map as a major player in the italian developing
arena.
MIDAS Interactive Entertainment
is very pleased with the forthcoming release of
this superb title. Cidiverte will distribute the
game in Italy and the worldwide release will be
boosted by targeted marketing activities to optimise
the sales of this very challenging football management
game.